Resources Library by ANA

Far East pharmaceutical markets as a challenge for strategic marketing

This paper is divided into four parts: The first part describes the increasing relevance of the East Asian markets: between 1990 and 1993 the gross national product of Taiwan grew by 27%; and by 44% in the People’s Republic of China. This region...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Wolfgang Esser, Matthias Fargel

Companies: Bayer AG, PSYMA GROUP AG

June 1, 1994

Semiology of youth fashion communication (France market 1992)

The logic of youth fashion is based on the rejection of Fashion itself. Whether for Benetton, Kookdi, Autour du morule, Chevignon or Naf-Naf... those brands have built themselves, unlike Chanel, St Laurent or Lacroix, a mold-breaking personality...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Pierre Alexandre d'Huy, Olivier Zahm

June 15, 1992

TV/radio in the 21st century

This paper draws upon more than twenty years of analysis and research and discusses audiences to radio and TV in the next century. The paper begins by recollecting audience behaviour some twenty years ago and the substantial changes that have taken...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Barry Kiefl

June 15, 1992

The $800 billion gold mine

Although marketers have historically been willing to write off consumers (and their disposable incomes) when they reached their fiftieth birthdays, the TRUE potential of this population segment has finally been recognized. The Yankelovich MONITOR,...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Albert J. Yesk

June 15, 1991

Implications and applications of trend analyses in radio research

The present paper is designed to serve as model and representation of a continuous investigation of the radio listening trends, and as such it shall contribute to the discussion about the advancement of radio programme investigations. The first step...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Rainer Arenz

June 15, 1991

Changes with the over 50's lead to changes in society and economy in the next three decades

In the world of the over 50s marketing research has to play the part of a scout in finding new product concepts and services. As we learn from biographers, during the course of his life a person changes his values and personal needs which lead...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Wolfgang Hesse

June 15, 1991

Values and trends of the over 50's in Europe

The topic of this publication is the issue of the population over 50s as new social subjects, as consumers with greater spending power and more availability to spend than in the past. Among marketing people, this category has always been referred to...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Raimondo Boggia

Company: GPF Research

June 15, 1991

Developments in youth tourism in recent decades and their impact on the youth hostel movement In Europe

The Youth Hostel movement had become world-wide by the 1960’s. It had at this time a near monopoly of organised international Budget Youth Tourism, on the basis of providing simple accommodation without frills for travelling youth. At some time...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: John Parfitt, Andrew Chinneck

June 15, 1991

The marketing of marketing research business in Latin America

Nielsen is able to spot screen and track down relevant trends to the marketing research business as soon as they emerge in a specific country and if that small creek has the momentum to be turned into a mighty river, Nielsen is in the position of...

Catalogue: Latin America 1991: Exchanging Experiences

Author: Andrea Buscaglia

Company: Nielsen

May 5, 1991